Sunday, June 21, 2009
MAIN PURPOSEThe idea behind this festival is the experimentation process of finding and enjoying beers that may never, otherwise encounter locally in Singapore. The purpose of holding a beer festival at the Singapore Flyer is to promote Singapore Flyer to foreigners and locals and also vice versa for the beer festival. This will increase the number of visitors to visit the Singapore flyer as well as the festival. They also want to make known to more locals about the festival so as to gain more supports for this recurring event. This event could introduce to visitors of the different types of beer brands to all. Also, business trades could be discussed thru the event too about engaging beer companies to supply beers to their food and beverage outlet if possible. It is a good opportunity to advertise new products as well as introducing beer brands that is not known in Singapore as well as overseas. Local beer brands and distributor are heavily emphasized thru the promotion, such as Singapore sling, Carlsberg, Archipelago, etc.
9:36 PM
